Recently, the China Automotive Industry Import and Export Corporation and the Federal-Mogul Corporation of the United States have established a joint venture company, Faihuimen, to enter the domestic auto market. It is the first time that a central enterprise and a well-known multinational company have joined the auto aftermarket. This is unpredictable for the auto aftermarket, which is currently receiving market and capital attention.
What is surprising is that the giants of these two traditional industries have not followed the rules. The joint venture companies established will introduce new models such as O2O and e-commerce in their operations. In the post-market segment where 4S stores, roadside shops, specialized workshops, and O2O companies converge, such a new model will inevitably bring about significant changes to the competitive landscape and model of the automotive aftermarket.
Different traditional businesses.
Established in the 1980s, China National Automobile Import & Export Corporation is a veritable state-owned enterprise that deals in domestic and foreign trade in related products such as automobiles and auto parts. The Federal-Mogul Corporation is an established company in the United States. It was founded in 1899 and is a global supplier of automotive parts and components.
In the current aftermarket, which is flooded with “home service”, “1 cent car wash” and other trendy new games and Internet thinking, suddenly entering such a serious traditional company, people always feel that there is not a match, but this tradition Businesses are a bit different.
Yin Jianhong, chairman and general manager of China National Automobile Import and Export Corporation, said that China Automotive Federal-Mogul has set up a special automobile after-sales service brand, CNAC. CNAC will provide high-standard services to customers by building an efficient supply chain platform, improving the online and offline service network, and its own high-quality auto parts and maintenance technology.
According to Yin Jianhong, CAMC has entered into a series of strategic cooperation with many companies, including many partners in the concept of the Internet. For example, in cooperation with JD.com, using its warehousing and distribution capabilities to cover more than 2,000 counties and cities across the country, it forms a closed-loop supply chain with China Automotive's products.
Lin Hailin, deputy general manager of China National Automobile Import and Export Corporation and chairman of China National Automotive Industry Corporation, said that the joint venture company has joined many Internet technologies, including the O2O model, but it is by no means the only concept of the Internet.
"Internet technology has brought about mode innovation and efficiency improvement, but high-quality auto parts, professional maintenance technology, high-quality supply chain, comprehensive personnel training, and strong financial and insurance protection are our traditional advantages." Pro said that integrating online and offline resources and giving full play to their respective advantages will be the core competitiveness of FAW.
Lin Hailin disclosed that in the next five years, the plan for Faw Fai in Fahrenheit is to build 300 stores in key regions such as Beijing-Tianjin-Hebei, Jiangsu, Zhejiang and Shandong, and the turnover is expected to exceed 10 billion yuan.
The mode is not important The key is down to earth
China has ranked as the world’s largest automotive producer and consumer market for several years in a row. The huge amount of motor vehicle ownership and the gradual maturity of the use of vehicles have increased the potential of the automotive aftermarket. This has also made the auto market a feast for capital, and a large number of startup companies dominated by the O2O model have entered this field.
But now, the O2O model ushered in a cold winter of capital. After the money was exhausted, many O2O companies in the automotive aftermarket exited the market. At this time, as a traditional enterprise, why did China Motor Co., Ltd. use O2O to enter the auto market?
In this regard, Yin Jianhong said that the O2O model of the automotive aftermarket must meet the development needs of the market. "There is no problem with the model, but we must balance the resources on and off the line. The information goes online, and the service under the line must follow."
"It is not a matter of mode, but it must be done practically." Lin Hailin said that the automobile market must have the support of the supply chain. "Otherwise, it can't get on the ground but it can't fall. The mode of FMCG is offline service system." , the online e-commerce platform, and the supplier logistics chain are closely integrated and will ultimately benefit every consumer. This is the most crucial."
Not just traditional companies, successful O2O companies share the same view. As one of the few enterprises in the automotive aftermarket O2O, Chen Min, the CEO of the company, has improved the efficiency of the supply chain, reduced the occupation of capital, improved the turnover rate, and ensured that the genuine products provide users with better prices and specifications. The service standards of the stores, the ability to strengthen technicians, etc., are not a "net" word can be solved, whether it is O2O or electricity supplier, the mode is not important, but it needs to do something down to earth to solve.
“When the capital market is burning, tell what stories people listen to. When the capital market is not so good, we must speak with performance.” Chen Min said that if the Tiger wants to achieve a little achievement in the industry, it should not Go to your own set of concepts to hype. The core competitiveness of a company is to make things work well.
According to reports, the way tiger did not only "fly away" on the Internet, but has been expanding its warehousing, logistics, and building its own supply chain system little by little. At the same time, it has invested a great deal of resources in the franchise staff training and service standards. Formulation and assessment.
The plate in the auto aftermarket is very large, and as the country's policies on spare parts and aftermarket are more and more open and the market is becoming more transparent, the win-win situation of this cooperation will be more in-depth.