China Automotive Federal-Mogul Strongly Enters the Domestic Automotive Aftermarket Recently, China Automobile Industry Import and Export Corporation and Federal-Mogul Corporation of the United States established a joint venture, China Automotive Federal-Mogul, to enter the domestic automotive aftermarket. It is the first time in China that a central enterprise and a well-known multinational company have joined forces to enter the aftermarket.

Surprisingly, the giants of these two traditional industries did not follow the rules. The established joint venture company will introduce new models such as O2O and e-commerce in operation. In the field of the automotive aftermarket where various business formats such as 4S stores, roadside stores, specialized workshops, and O2O companies are integrated, such a new model will definitely bring significant changes to the competition pattern and model of the automotive aftermarket.

A different traditional company.

Established in the 1980s, China Automobile Import and Export Corporation is a veritable state-owned enterprise, mainly engaged in domestic and foreign trade of automobiles and auto parts and other related products. Federal-Mogul is an old American company, founded in 1899, is a global auto parts manufacturer and supplier.

In the automotive aftermarket, which is currently full of "door-to-door service", "1 penny car wash" and other fashionable new ways of playing and Internet thinking, suddenly breaking into such a serious traditional enterprise always makes people feel that there is no match, but this traditional company Businesses are indeed a little different.

Yin Jianhong, chairman and general manager of China National Automobile Import and Export Corporation, said that Sino-Federal-Mogul has established a special automobile after-sales service brand, Sino-Motor. Zhongqi Meitu will provide customers with high-standard services by building an efficient supply chain platform, improving the online and offline service network, as well as its own high-quality auto parts and maintenance technology.

According to Yin Jianhong, China Auto Meitu has reached a series of strategic cooperation with many enterprises, including many partners of the Internet concept. For example, it has reached a cooperation with JD.com, using its warehousing and distribution capabilities covering more than 2,000 counties and cities across the country, and forming a closed supply chain loop with the products of Zhongqi Meitu.

Lin Hailin, deputy general manager of China National Automobile Import and Export Corporation and chairman of Sino-Mogul Federal-Mogul, said that the joint venture company has joined many Internet technologies, including O2O models, but it is by no means only the concept of the Internet.

"Internet technology has brought model innovation and efficiency improvement, but high-quality auto parts, professional maintenance technology, high-quality supply chain, comprehensive personnel training and strong financial insurance guarantees are our traditional advantages", Lin Hai Lin said that integrating online and offline resources and giving full play to their respective advantages will be the core competitiveness of Sino-Federal-Mogul.

Lin Hailin revealed that the plan for the next five years is to establish 300 stores in key areas such as Beijing-Tianjin-Hebei, Jiangsu, Zhejiang and Shandong, and the turnover is expected to exceed 1 billion.

Mode is not important, the key is to be down-to-earth

China has been the world's largest auto producer and consumer market for several consecutive years. The huge number of motor vehicles and the gradually mature awareness of car use have made the potential of the automotive aftermarket more and more great. This also makes the automotive aftermarket a feast for capital, and a large number of start-up companies based on the O2O model have entered this field.

But now, the O2O model has ushered in the capital winter. After burning out the money, many O2O companies in the automotive aftermarket have withdrawn from the market. At this time, as a traditional enterprise, why does FA-Mogul also use the O2O model to enter the automotive aftermarket?

In this regard, Yin Jianhong said that the O2O model of the automotive aftermarket should meet the development needs of the market. "There is no problem with the model, but it is necessary to balance online and offline resources, information is online, and offline service undertakings must keep up."

"It's not about the model, it's about doing things down-to-earth," said Lin Hailin. The automotive aftermarket must have the support of the supply chain, "otherwise, it can be in the sky but not on the ground. The model of Sino-Federal-Mogul is an offline service system. , the online e-commerce platform, and the supplier's logistics chain are closely integrated to ultimately benefit every consumer, which is the most critical."

Not only traditional companies, but also successful O2O companies hold the same view. As one of the few O2O companies in the automotive aftermarket, Chen Min, CEO of Tuhu Auto, said that improving supply chain efficiency, reducing capital occupancy, increasing turnover speed, and ensuring genuine products provide users with better prices and specifications The service standards of stores, strengthening the ability of technicians, etc., these are not solved by the word "net". Whether it is O2O or e-commerce, the model is not important, but needs to be down-to-earth to do something to solve it.

"When the capital market is hot, people will listen to every story you tell, but when the capital market is not so good, you have to use performance to speak." Chen Min said, if Tuhu wants to achieve a little success in the industry, it should not Put a concept on yourself to hype it up. The core competitiveness of an enterprise is to do things well.

According to reports, Tuhu has not only been "floating" on the Internet, but has been expanding its warehousing, logistics, and building its own supply chain system little by little, while investing a lot of resources into the personnel training and service standards of franchise stores. formulation and assessment.

The plate of the automotive aftermarket is very large, and as the country's policies on parts and aftermarket become more and more liberalized, and the market becomes more and more transparent, this trend of win-win cooperation will deepen. Field field